The Vineland Produce Auction is the premier produce auction in the Eastern United States. Its success is paramount to New Jersey's and the Northeast region's agricultural industry. The Vineland cooperative consists of hundreds of member farmers and an elected board of directors. From bell peppers and yellow squash to staked tomatoes and Jersey eggplant, numerous commodities are bought and sold throughout the season. The auction handles thousands of individual transactions during the average growing season, from early April to late November/early December year after year, which amounts to millions of packages being sold over the course of the growing season!
In May of 2002, OES supplied and installed an ascending bid auction system designed to suit the Vineland Coop's specific requirements. While most of OES's other systems are 'descending bid' or 'Dutch auction' style, this system was developed to deliver the many benefits of an automatic auction without drastically changing the unique culture or other time proven beneficial aspects of this very successful produce auction. The two most significant benefits are more efficient auctions (reducing the time that buyers and sellers have to be present and also lowering costs), and simplification of the auction rules. The auction interface also acts as an electronic bid arbitrator, eliminating any dispute over missed or erroneous bids.
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